Impactful Effective Solutions

Strategic Communications

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” - Warren Buffett

How We Can Help

An effective strategic communications program is an important aspect of any business or organization.
At MHD Group, we believe that requires clear messages and thoughtful strategies based upon true
understanding of the client’s needs and objectives.

Our public relations division, led by Dave Lyghtle, offers a range of strategic communications capabilities. Our goal is to work with businesses, organizations and public agencies to craft and deliver essential communications strategies to key audiences.

FAQ Sheets, Brochures

We can prepare fact sheets, letters to the public and talking points for staff on key issues for use on websites or in brochures

PR & Public Service Annoucements

Sharing positive news about your company, employees, products and upcoming events builds brand equity

Public Information Officer

We will handle all media outreach for you and, if necessary, serve as a spokesman

Media Training

Let us guide you or your staff on how to effectively interact with print, electronic or social media

Reputation Management

Years of positive brand equity can quickly vanish because of a lawsuit, public disagreement or negative post on social media

Crisis Communications

Planning is essential for critical incidents that threaten your business or organization

Public Affairs Writing

Opinion and strategy pieces for use in local/regional media or industry publications

As social media expands, effective public relations and media training are an increasingly critical part of a cohesive marketing strategy. Building your public image requires more than press releases and public service announcements - it requires a complete reputation management campaign that brings together core marketing concepts with advertising copy, web content, public affairs writing and crisis communications.

Testimonials

Bob Fores Partner, Fores Macko Attorneys at Law, Modesto

“MHD Group’s expertise was invaluable to me and a client who had received unfair and inaccurate coverage in the local media. Thanks to MHD, we were able to quickly gain positive attention on multiple TV stations as well as the newspaper. MHD’s quick work protected my client’s business brand and personal reputation.”

Steve Knell General Manager, Oakdale Irrigation District

“MHD Group has provided professional, efficient and expeditious services in the management of the Save the Stan public education campaign on behalf of the Oakdale and South San Joaquin Irrigation Districts. OID values both their intuitive nature and expertise in addressing and responding to issues of a public interest.”

Casey Johnson Owner, Johnson & Associates, CPA

“In 2014, my wife and I found ourselves in unfamiliar territory, having been the targets of an unfair and inaccurate media smear campaign by a local public agency. We needed to defend our personal and professional reputations. Through swift and decisive action, utilizing his years of media experience, Dave Lyghtle of MHD Group was successful in having our story told fairly and in an unbiased manner by local television news media as well as repeatedly in print. He maintained an exceptional level of decorum and professionalism during the entire process. Mission accomplished.”

Evan Porges President, Prime Shine Car Wash

“When facing a significant business challenge, I knew I needed to get an expert to help position Prime Shine in the way that I could control. California’s worst drought in decades required the right message to be delivered to the public. Dave Lyghtle of MHD Group took the time to learn our business in order to develop a strategy to position Prime Shine correctly and inform customers, government agencies and the media that washing Prime Shine is environmentally friendly. Dave is a consummate professional and his multi-faceted background makes him particularly suited to handle the toughest of issues.”